Dani Alger, Creator of the DIGmethod
Dani brings her background and passion for Human Behavior, Biology, Psychology & Nutrition, to help her clients learn to work WITH, and not against themselves. Clients receive a personalized plan, including daily action steps, and weekly check ins, to stay focused on desired results.
Dani has coached people (clients, family & friends) from the sidelines for over 20 years. Her curiosity and drive for more knowledge, education and experience, has built the momentum necessary to launch her coaching platform- the DIGmethod.
The long story… (tltr!)
From early on, Dani had an entrepreneurial spirit and plenty of side hustles. As a child she put together bake sales, gathered the neighborhood kids for play productions, cut everyones hair, made dresses for herself and friends, shined shoes at her Mom’s barber shop, and ran a lucrative nail salon from her bedroom in high school.
In college, Dani studied Psychology and Nutrition. After college she opened her own pop-up espresso bar, Cafe Schmooze in a bustling business park in San Diego, California. Owning an espresso bar is a bit like being a bartender. People come for coffee, and a meaningful chat- great opportunities for her to hone those psychology skills!
During her time owning Cafe Schmooze, Dani also started giving group classes for nutrition counseling, workout plans, and cooking demonstrations from her home in Del Mar. She also decided to go back to school for massage therapy. She was fortunate to have found and attended a school with a strong emphasis on Biology and Psychology- the Mind/Body connection.
While continuing to run her coffee business, Dani starting working with local, high performing athletes, whom she connected with at Cafe Schmooze, and in her Spin class- Yes, she was also a spin instructor (her other, other side hustle!).
When Dani met, and married her husband, they decided to sell Cafe Schmooze to free up time for family and travel. Starting a family took a bit longer then expected, but they used that time to build their life, have fun, and travel a ton! After 7 years together, they had boy/girl twins, and just 2 years later had another boy (3 kids in 2 years!). It was all hands on deck for those first few years. Dani had a blast taking pictures of her 3 beautiful babies! Before long, other Mom’s were asking if she would photograph their babies too. Yep, another business evolved! Dani had so much fun being a stay at home Mom, while fulfilling her passion for business and creativity by becoming a Photographer!
Once the kids were in full time school, Dani decided to focus on Headshot and Branding Photography. This would allow her to work during business hours, leaving evenings and weekends for family time. In 2019, Dani and her friend/business partner started dna Photo+Style, a fun and thriving Headshot + Branding photography business.
While Dani continues to co-own and operate dna Photo+Style, she decided it was time to launch her DIGmethod Coaching + Consulting platform. DIG is a collection of 50+ years of life experiences, insatiable curiosity, relentless learning, consistent results, and implementing strategies for living more powerfully- DIGGING for her full potential at every stage of life!